Social media optimization (SMO) was first time used by Rohit Bhargava for his article “The 5 Rules of Social Media Optimization” in 2006. On that time SMO mainly focus for driving traffic to websites from social sites. SMO is most similar to search engine optimization in that the goal is also generate traffic for a website.

Basically, SMO is the process of increasing the awareness of a product and their brand by using a number of social networking websites. In a business point of view, Good SMO will drive more traffic from both direct and referrals from major search engines. According to Constant Contact’s 2011 Small Business Attitudes & Outlook Survey, 73% of small businesses & organizations have started using social media marketing and 62% of those not using it expect to start marketing through social media within the next 12 months. It has changed the way of people to connect, discover, and share information who wants it and also provide freedom to customers to connect the company. Social media sites are a far more informative environment that can help you to build your brand awareness and create communities among your customers. Website design & development services, also take important role for getting traffic on website. Because url structure & site navigation also matter for customer satisfaction. Some social media websites are Twitter, Facebook, Gplus, Stumble Upon, Pinterest, Linkedin, Myspace, etc.